You already know why an Android App is important.
We live in an increasingly fast, dynamic, ever-changing world. In recent years, we have observed an unfathomable growth of mobile users across the world. Mobile apps have become a vital portion of the daily lives of the people. These apps modernize the work process of industries too. They give more exposure to a business, and assist create a large user base for your app and hence more customers for your business.
Why you need an Android Application?
- You’re planning to keep responding to the needs of users who prefer to download applications from Google Play Store.
- You want to utilize all channels to reach your users.
- You want to increase user engagement on your product.
Native App vs TWA
Developing a good native android application of your already existing product is an expensive in terms of both time and money. Introducing Trusted Web Activity (TWA), it allows us to "package" a PWA-standard online service in a special container based on the Chrome web browser. To an average user, this package will act like a standard application. And the best part, TWAs can be published in the Google Play Store.
We are assuming that you know what Progressive Web Applications (PWA) are. In short, a Progressive Web App (PWA) is an app that uses modern Web capabilities to offer users a very similar (if not better) experience to a native app. PWAs are a hybrid between regular web pages and mobile applications. The term "progressive" refers to the fact that they introduce new features and, from the user experience point of view, they are initially perceived as normal websites but progressively behave more like mobile apps, among other things multiplatform. You can search it on Google, you will find tons of articles on PWA.
Trusted Web Activities (TWA) are a new way to integrate your web-app content with your Android app using a protocol based on Custom Tabs. Although Android apps routinely include web content using a Chrome Custom Tab (with URL bar) or WebView, a TWA runs your app full screen in the default browser (After the recent changes, TWA will open chrome browser even if it is not the default) and hence can leverage the features and performance optimizations of the browser.
Generally speaking, the native app has a better conversion, more loyal user base than the web app, but it has some drawbacks also. TWA app tries to reduce the gap between web and native experience and it can solve problems such as, update content on the fly, whilst solving the storage problem for your end-users.
- TWA is a great solution if you’re planning on developing a mobile application and would like to get it done quickly and inexpensively. It is a faster and cheaper production process compared to native applications.
- Placing the android application in the Google Play Store, will give your product more exposure.
- TWA has an easier updating process, which allows users to access the up-to-date application version at all times.
- Can update on the fly: If a buggy code is shipped in a native app, then you can’t do anything but wait for your users to update the app. This is not the case with TWA apps since they are just the web app wrapped inside an app, so the code can be updated anytime just like the web.
- Application and website data are stored in one place. This means users do not have to re-enter their login data and can easily find their previous content.
- Significantly smaller application size, as compared to native applications. TWA occupies less space than an application; users are less likely to delete it to free up device memory. It’s also frequently downloaded via a mobile internet connection, thanks to its small size. Since native apps ship with all the machinery needed to run, their size usually reaches a few MBs. TWA apps internally run a browser and request for a webpage, no code is shipped with the apk and hence whole app size gets reduced to a few hundred KBs.
- Because TWA uses PWA, it rids us of the necessity to independently develop websites and mobile applications, as changes are implemented in just one place.
- Since TWA app will be treated similar to any other app in the Android system, it’ll also have a launcher icon.
- With the help of service-worker caching, the app will work in offline mode also.
- Native apps come with all the assets bundled in them, the web app can cache its assets (JS, CSS, etc) in the browser or service-worker cache. In general web app’s TTI (Time To Interactive) should be around 5 secs for a great loading experience.
- Apps use Push Notifications for re-engagement, the same can be achieved by web apps with service-workers. Native Push Notifications support is not yet available but it is planned for future.
- Deep linking: Any of your domain links can be opened in your TWA app by digital asset links pairing and an intent filter in your manifest file.
- Run FullScreen: TWA apps can also run full screen with the help of digital assets link verification. The app and the site it opens are expected to come from the same developer.
- Backward compatibility is not a problem: There are no version checks in APIs built for TWA apps as they all will be running the same code.
In conclusion, TWA is giving the best of both worlds, isn’t it?
Now, if you want you can learn and build your own Android app for your Progressive Web App (PWA) using Trusted Web Activity (TWA), there are tons of learning resources available on web.
Or you can hire us to do it for you! :)
If you want to see the demo first, e-mail us at firstname.lastname@example.org